(L-R) Martin Ware and Tim de Ruiter
Xcellence Display Solutions has appointed seasoned AV executives Tim de Ruiter and Martin Ware to lead its newly created European division, as the company accelerates its expansion across the region.
Founded in 2003, the company has completed over 50,000 project cross 110+ countries to date – operating in some of the most demanding commercial environments worldwide – Xcellence’s customers include global brands such as Adidas, Emirates, Rolls-Royce, JCDecaux and Prada, among many others.
Mr De Ruiter and Mr Ware bring almost 50 years of combined experience in professional AV sales and management.
Netherlands-based Tim de Ruiter has been appointed commercial director, with UK-based Martin Ware taking the role of managing director.
Drawing on experiences and knowledge of the UK and European market, Mr de Ruiter and Mr Ware have spent that past three months developing a dedicated channel strategy focused on providing customers seamless access to the company’s solutions, backed with direct access to technical support.
Martin said: “With Xcellence, the rules and perception of what a global display manufacturer can deliver have been rewritten. For customers that have been forced to scale back, make compromises or even shelve their expectations in the past, this is a gamechanger.”
Tim added: “Xcellence is able to meet the needs of European businesses in ways that many traditional display manufacturers do not. No matter how bespoke a customer’s needs, we have a solution to ensure their ambitions are achieved – even if that solution doesn’t yet exist at the beginning of the conversation.”
As part of its European expansion, Xcellence has extended its regional presence with offices in the UK, Ireland, Belgium and the Netherlands, complementing its existing locations in New York, Dubai and Hong Kong.
The strategy includes partnerships with AV distributors, resellers and integrators, with details of new relationships to be announced shortly.
