William Smith introduces Avery Dennison’s first coloured PPF to the market

Mar 26, 2026 | Industry News

Coloured PPF 2 William Smith introduces Avery Dennison’s first coloured PPF to the market

Avery Dennison’s new coloured PPF in AD PPF Gloss light blue

William Smith has announced it is bringing the first coloured paint protection film from Avery Dennison to the UK market.

Coloured PPF has emerged over the past 12 to 18 months as a growing trend in vehicle customisation.

The new Avery Dennison Colour Paint Protection Film launches with four shades: AD PPF Gloss orange, AD PPF Gloss light blue, AD PPF Gloss carmine red, and AD PPF gloss rock grey.

Like standard PPF, it helps protect paintwork from stone chips, road grime, bird droppings, and everyday wear and tear, along with featuring a self-healing top coat, that when exposed to heat, surface scratches can disappear.

Lindsay Hutchinson, head of marketing at William Smith 1832, said: “Coloured PPF allows wrappers to offer a premium finish that looks like a full respray but also protects the vehicle underneath.

“For installers, this opens up new conversations with customers. It is not about replacing vinyl wraps or traditional PPF. It is about having another option in your toolkit.”

The film has been engineered for wet application, with a construction designed to support easier handling and positioning and with 2D+ conformability is flexible enough to tackle challenging curves while maintaining a gloss finish.

Avery Dennison states the film offers up to five years’ durability, helping preserve colour, gloss, and structural integrity over time.

Rolls are available in 1.52x20m, providing sufficient material for wrapping larger vehicles.