Epic Media calls for Simpler Recycling communications overhaul

Mar 20, 2026 | Industry News

Screenshot 2026 03 20 163558 Epic Media calls for Simpler Recycling communications overhaul

Epic Media call for more understanding in new Simpler Recycling scheme

Epic Media has commented on the government scheme, Simpler Recycling, saying that effective street-level messaging will play a critical role in supporting behaviour change and improving recycling performance.

The reforms, led by the Department for Environment, Food & Rural Affairs, introduce greater consistency in recycling collections, including mandatory weekly food waste services for most households.

While operational preparations have been underway, recent national reporting from BBC News highlighted that almost one in four councils were not on track to introduce weekly food waste collections by the original deadline, with more than 70 authorities expected to roll out services later in 2026.

For Epic Media, who have previously worked with councils and operators, in regards to this scheme, know that good signage can help educate.

Ms Welfare continued: “EPIC Media has already worked with councils and operators across the UK to support first-time food waste rollouts, recycling rebrands and service changes through high-impact vehicle wraps and adaptable messaging systems.”

Clear Simpler Recycling communication across vehicles, depots and local environments can help reinforce new collection services and improve participation.

“With Simpler Recycling, the pressure on councils is very real. Clear street-level communication can reinforce new food waste services, explain what goes where and build public confidence during a period of change.”