Massive creates Rainbow Row for London Marathon

Jun 4, 2026 | Project News

London Marathon rainbow sticker Massive creates Rainbow Row for London Marathon

Massive stars in record London Marathon with Alumigraphics Grip from Soyang Europe

Massive recently used Alumigraphics Grip from Soyang Europe to create a stunning set of floor graphics for the 2026 TCS London Marathon.

Ahead of this year’s TCS London Marathon race, which took place on Sunday April 26, Massive was approached to create floor graphics for one of the most iconic sections of the route, Rainbow Row.

Located just after mile 21, Rainbow Row is a 250-metre stretch of the route created to celebrate the LGBTQIA+ community and promote inclusivity.

To fit in with this theme, Massive was tasked by Proud Events to produce floor graphics to mark the start and end of this distinctive part of the race.

Ross Slaughter, production lead at Massive, said: “The initial conversation was to supply a larger floor graphic but after various conversations with Proud Events and London Marathon Events, we settled on two 5,000×2,000mm graphics to ‘bookend’ the Rainbow Row area.”

With the heavy footfall, Massive identified the need for a material that could withstand this impact, while also not causing a trip hazard for competitors.

As such, it selected Alumigraphics Grip, a durable, foil-based floor covering, which is designed for creative outdoor and indoor graphics and has permanent pressure-sensitive adhesive allowing for secure application to textured or smooth surfaces.

Featuring a slip-resistant textured surface, it provides safe and reliable performance in high-traffic areas without the need for additional lamination, while it can be removed cleanly without heat or chemicals.

Mr Slaughter added: “Our client was very happy with the install; we have only had positive feedback from the organisers.”

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