Ocean’s new Birmingham OOH location
Ocean Outdoor UK’s latest addition to its premium OOH network is the Lancaster Circus Banners which launched in Birmingham on November 2, with Nintendo as its brand partner.
Measuring 500m/sq. and flanked either side by two portrait banners of around 60m/sq. each, Lancaster Circus becomes Birmingham’s biggest banner installation, overlooking one of the city’s busiest intersections.
They form part of Ocean’s long term DOOH contract with Birmingham City Council which combines a mix of roadside formats with city centre screens.
Situated next to Aston University in the heart of one of Birmingham’s biggest student quarters, Lancaster Circus’s size and prominence captures younger audiences, along with motorists travelling via the A38, Aston Expressway and inner ring road.
Nintendo’s campaign forms part of its 40th anniversary celebrations marking the remake of the 1988 action-adventure game Legend of Zelda: Ocarina of Time, which has a global release on November 5.
Ocean currently provides a total of 242 screens in 73 Birmingham locations, including Birmingham Media Wall, The Two Towers Birmingham, and the M6 Tower.
Hammerson’s landmark Birmingham Media Eyes is due to return in 2027 following a three-year hiatus to accommodate redevelopment.
