Silverstone partners with Embrace to deliver grandstand wrap

Jul 4, 2024 | Project News

Pic 5 Embrace Building Wraps Silverstone Luffield Corner Wrap Silverstone partners with Embrace to deliver grandstand wrap

Embrace Building Wraps has wrapped the new Silverstone’s Luffield Corner Grandstand

Embrace Building Wraps has partnered with Silverstone to create a printed grandstand wrap for Silverstone’s Official Sustainability Partner, Santander.

As part of a long-term partnership with Silverstone, Embrace has wrapped the new Luffield Corner Grandstand with Santander Edge current account messaging. The project features a 105x6m wrap along the rear of the stand.

With it being too large to install as a single wrap, Embrace has created the illusion of a one-piece wrap by printing a vertical velcro cover strip to hide the central ties and fixings.

MD, Greg Forster, said: “We are delighted to be invited back to Silverstone to deliver such a high-profile grandstand where the wrap will be seen for the first time at the Formula one British Grand Prix. The British Grand Prix is so much more than a race with lots of action on and off the track, so on-site branding is a dynamic way to connect with the fans.”

Mr Forster added: “As one of Silverstone’s key visual solutions partners, Embrace delivered the complete project management service from running the engineers’ calculations for the wire frame system, print, install of the frames and wrap.”