Route Media lands major new deal with Cardiff Airport

Sep 17, 2026 | Industry News

CardiffAirport Route Media lands major new deal with Cardiff Airport

Dean Jones, sales and marketing director at Route Media, and Sian James, head of marketing, Communications and Engagement at Cardiff Airport

Route Media and Cardiff Airport’s new agreement sees the outdoor media company take on management of advertising across the Airport’s entire estate.

The appointment marks a new chapter in a long-standing relationship between the two businesses and comes during a period of expansion for both.

Route Media, based in Cardiff, has been growing its portfolio of digital and traditional locations, connecting brands with audiences in city centres, on key commuter routes and at major transport locations.

More than one million travelled through Cardiff Airport in the latest rolling 12-month period, taking numbers to their highest level since before the pandemic, and with more than 35 direct destinations, the airport represents a significant addition to Route Media’s growing Out of Home (OOH) network.

Dean Jones, sales and marketing director at Route Media, said: “We’re incredibly excited to be working with Cardiff Airport. There’s a lot of history between Route and the Airport, so returning as their exclusive advertising partner feels like a really exciting next chapter for both businesses.

“Airports are brilliant environments for Out of Home. You have significant passenger volumes, longer dwell times and people moving through different stages of their journey, giving brands multiple opportunities to be seen.”

Sian James, head of marketing, Communications and Engagement at Cardiff Airport, added: “We’re really pleased to be working with Route Media again and to build on the strong relationship we’ve developed over a number of years.

“Route understands both the Airport and the Welsh market, and we’re looking forward to working together to develop the estate, attract great brands and make much more of the commercial opportunity it presents.”