WOO to highlight four main themes at its annual congress

May 19, 2026 | Industry News

The World Out of Home Organisation’s 2026 Annual Congress has announced it will focus on four main themes at its congress on June 3-5 in London.

It will return to London for the first time since 1990, and highlight the importance if creativity, sustainability, and the AdNetZero carbon calculator, the increasing importance of data and measurement, as well as the global challenge of regulation creep.

Heading up the Creativity workstream will be Tim Bleakley, Chairman of Ocean Outdoor, while Katrin Robertson, CEO at blowUP media leads on Sustainability, Charles Parry-Okenden of Australia’s OMA will focus on Data and Measurement whilst Kai-Marcus Thaesler of B|A|M the German OOH Association will lead WOO’s monitoring and action plan on Regulation.

Tom Goddard, WOO President, said: “We are delighted to be developing an active and lasting contribution to the growth and health of the OOH industry through these initiatives.

“I’d like to sincerely thank these four Board Members for so enthusiastically stepping up to the task, on a voluntary basis, on top of their day jobs.

“Our London Congress will mark an important step in this process as OOH successfully navigates its way through a rapidly changing media landscape. As such, I predict that London could well be WOO’s most important and far-reaching Congress to date.”