William Smith simplifies VION film range with new naming system

Oct 22, 2025 | Product News

VION Renaming Press Release Graphics e1761143536912 William Smith simplifies VION film range with new naming systemThe VION films range by William Smith is evolving with a fresh look and a new naming system designed to make life easier for sign makers.

The company has replaced the old numeric system with a new, smarter format designed to make ordering easier, faster, and clearer.

The new system is built for the way sign makers work, showing key information at a glance. The format follows a simple, logical structure:
VP (VION Print) + Years of durability + Face finish + Adhesive type.

For example:

  • VP3G-C = 3-year gloss print film with a clear adhesive (formerly VP3000-01).
  • VP3G-G = 3-year gloss print film with a grey adhesive (formerly VP3000-02).
  • VP3G-G VF = 3-year gloss print film with grey V-Flow adhesive (formerly VP3000-02VF).
  • VP3M-G HT = 3-year matt print film with grey high-tack adhesive (formerly VP3900-12).

Each part of the code provides practical details about the film’s performance:

  • VP = VION Print.
  • VL = VION Laminate.
  • Number = Years of durability (3, 5, or 7).
  • Finish = G for Gloss, M for Matte.

The result is a cleaner, more intuitive system that helps customers find the right film quickly without referring back to product tables or guides.

Craig Brown, chairman of the BSGA, praised the move: “It’s the small changes that make a big difference on the job. When you can pick up a roll and know instantly what it’s for, you save time, avoid mistakes, and work more confidently. This is a great example of listening to what sign makers really need.”

Lindsay Hutchinson, head of marketing at William Smith Group 1832, added: “We know our customers want films that are straightforward to use and deliver every time. The new VION codes take away the guesswork. It’s all about helping installers work faster and smarter, without compromising on quality.”

The new naming system is now live, with updated codes appearing across product guides and ordering systems. The rollout will continue over the coming months as more products transition to the new format.