Wildstone expands partnership with Alpha Media Group

Nov 21, 2025 | Industry News

Carlos Pestana L and Sergi Lopez R Wildstone expands partnership with Alpha Media Group

L-R: Carlos Pestaña, Wildstone Spain MD and Sergi López, CEO at Alpha Media Group

Wildstone has significantly increased the number of panels managed by Alpha Media Group, as part of the second stage of its partnership with one of Spain’s most well-known (OOH) media operators.

Wildstone will now hand over media sales of 30 further panels across 17 sites in an arrangement aimed at helping Alpha achieve its goal of increasing its market share in the country’s large-format digital space.

Over a 10-year agreement, Alpha will manage media sales on the sites of the 30 new panels, 18 of which will be digital, with five backlit and seven classic.

Carlos Pestaña, managing director at Wildstone Spain, said: “We’ve been really pleased with the results of our initial partnership with Alpha and are delighted to build on this collaboration.”

Sergi López, CEO at Alpha Media Group, said: “This alliance combines Wildstone’s international experience in the development and management of digital outdoor advertising assets with our strategic vision for the Spanish market, enhancing our ability to offer brands unique spaces in key locations that truly enhance their presence and positioning in the most relevant environments.”