Two Sides announces new Love Paper Week Initiative

Dec 9, 2024 | Industry News

Sign Update article logo Two Sides announces new Love Paper Week InitiativeA new initiative to promote the sustainability of paper and packaging products has been announced for the new year.

Love Paper Week, which will be held from February 3 to 7, is a new movement organised by Two Sides, a not-for-profit organisation.

It is an addition to the global Love Paper campaign, promoting the attractiveness and sustainability of print, paper, and paper packaging.

Josh Birch, Campaign Manager for Two Sides UK, said: “We encourage all printers, paper merchants, packaging manufacturers and all those who operate within the sector to support Love Paper week and use the materials available to inform their clients, customers and consumers more widely, why paper is such a sustainable, effective and attractive medium.

“Whilst the 1st year will have modest activity, the goal is to grow it year on year to be a truly recognised week amongst the industry, businesses and consumers alike.

“We want to mobilise everyone in the world of paper, from direct mail and print publishers, to sack paper and corrugated card, to celebrate Love Paper Week.”

There are many misconceptions relating to paper, print and paper packaging.

According to the Two Sides Trend Tracker Survey, 2023, 37% of European consumers believe paper and paper packaging are bad for the environment.

It also highlighted only 18% believe the paper recycling rate exceeds 60% when the figure actually reaches 79% – the highest of any material in Europe, a figure shown in Cepi’s Key Statistics.

Online resources can be claimed to help promote the initiative through social media, emails, and branding.

To find out more visit Love Paper’s website.

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