Soho Estates appoints Ocean Outdoor as DOOH media partner

Jul 7, 2026 | Industry News

Screenshot 2026 06 08 at 11.42.29 Soho Estates appoints Ocean Outdoor as DOOH media partner

An artist’s impression of ‘The Curve’ on Leicester Square

Ocean Outdoor has been appointed by Soho Estates, a leading West End property company, to manage its Digital Out of Home (DOOH) assets in London’s Leicester Square following a competitive tender.

Under the terms of the long-term contract, a new curved LED wall, measuring 166m/sq. and flanked by two existing portrait LED screens, will be installed this summer.

The DOOH landmark, measuring 240m/sq. in total, is part of the continued long-term evolution and regeneration of Leicester Square and will overlook the main pedestrian walkway leading into the square from Charing Cross station.

The screen will sit behind bespoke curved glazing, forming part of the building’s new façade, and have full motion and 3D DeepScreen style content, which will be available on the large-format screen to mark special event including film premiers, cultural, community and charity occasions.

Ocean now manages the two commercial advertising opportunities in the square, one of which is owned by Vue Cinema and the other ‘The Curve’.

Leicester Square has had illuminated signs since 1904 and attracts more than 2.5 million visitors weekly and 250,000 visitors daily during peak periods, with significant dwell times averaging two hours, 25 minutes.

Nick Lawson, head of investment and development for Soho Estates, said: “This investment will ensure it remains at the forefront of global media and cultural events, while providing a significant community benefit as a valuable platform for charities, artists and local community organisations.”

Nick Shaw, CEO for Ocean Outdoor UK, said: “Our new partnership with Soho Estates is a superb addition to our West End DOOH portfolio. Leicester Square gives brands access to a lucrative vibrant global audience in a world famous cultural and visitor attraction, just a few minutes from Mayfair, Carnaby Street and Soho, some the city’s premium retail districts.”