SloanLED announces Paul Koch as director of business development

Dec 5, 2025 | People News

Paul profile pic SloanLED announces Paul Koch as director of business development

Pictured above: SloanLED’s new director of business development, Paul Koch

SloanLED has appointed Paul Koch as director of business development.

Mr Koch previously served as marketing manager for Europe while simultaneously managing sales for the Benelux region.

In his new position, he will also take over commercial responsibility for Greece, Cyprus, Turkey, and the Middle East, who were previously overseen by George Melissourgos.

In this new role, Mr Koch combines his sales responsibilities in the Benelux, Greece, Cyprus, Turkey, and the Middle East with broader business development activities across EMEA and ROW.

His work will focus on growth initiatives, partner development, and the advancement of SloanLED’s digital and AI-supported systems.

With more than 30 years of experience in the graphic and sign industry, including senior sales and marketing roles across Europe, the Middle East, and the USA, Paul brings a broad technical background and a practical, customer-focused approach to the position.