PF Concept appoints new MD for UK business

Feb 11, 2026 | People News

Rob Durant February 2nd 2026 PF Concept appoints new MD for UK business

New managing director, Rob Durant

PF Concept has announced the promotion of Rob Durant to managing director for its UK business.

Mr Durant, who moved to the role on February 2, from his position as European director of sales operations, takes on responsibility for the overall leadership of the company’s UK operations, including the company’s UK manufacturing and stock facilities.

With more than 20 years’ experience within the business, across UK and Pan-European commercial roles, he brings deep operational and market expertise to the position.

Mr Durant said: “The UK is a strategically important market for PF Concept, with a strong customer base and a manufacturing and stock platform that offers real differentiation.

“My focus will be on building on these strengths, accelerating our UK stock and service proposition, and ensuring we deliver consistently for our customers with speed, reliability, and clarity.”

Pieter Boonekamp, PF Concept’s CEO, added: “Rob has played an important role in several of our key strategic initiatives in recent years and brings a unique combination of commercial insight and operational understanding.

“We are confident he will lead the UK business with a clear focus on execution and customer value.”