Over 100 attend William Smith open day

Nov 3, 2025 | Industry News

William Smith open day Over 100 attend William Smith open day

Visitors could see a range of live product demonstrations

Over 100 sign and graphics professionals attended William Smith’s Beyond the Surface Open Day on October 16.

The day was filled with live product demonstrations, packed-out seminars and presentation booths.

Ian Spence, sales manager at William Smith Group 1832, said: “Every demo and seminar was busy all day. It’s been a great opportunity to connect and learn with our customers, and showcase the quality and range of what we do together with our manufacturing partners.”

Attendee Shaun Nicholson, director at Matt Vinyl Graphics in Hull, added: “It always reinvigorates the hunger to explore different avenues. The seminars give you knowledge you can take back to your team. Interior films, in particular, are such an unexplored market for us. This has really opened our eyes to how we can grow that side of the business.”

One of the strongest themes of the day was innovation, with visitors exploring emerging products and trends across wrap, print, and architectural films. Live demonstrations showcased new materials, finishes, and PVC-free options, with visitors encouraged to get hands-on.

Partner brands demonstrated the latest technologies in vinyl, digital print, and finishing, while William Smith launched new VION products, including an anti-graffiti laminate, a short-term monomeric window etch, and an optically clear printable film.

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