Out of Home advertising spending reaches record high

Jul 9, 2025 | Industry News

Out of Home media has had its best year to date with its global spending exceeding $45 billion for the first time.

It reached a height of $46.2 billion and represented 4.8% of the global ADEX, but predictions expect 2025 to exceed it further as it estimates spending to reach $49.8 billion according to the World Out of Home Organization’s latest Global Expenditure Report.

The report covers 85 unique territories representing 95% of global GDP and 79% of global population.

Regionally APAC dominates with 49% of global OOH spend at $22.8bn against 40% of global GDP. North America reports $9.7bn, 22% of the total, which alongside Europe ($9.5bn), LATAM ($2.7bn) and Africa ($1.4bn) track behind their share of GDP.

WOO president, Tom Goddard, said: “Accurate information is the bedrock of successful media and our Global Expenditure Report is the biggest and most accurate for the medium.

“It shows that OOH is still growing – even in a media world dominated by the internet – and we are increasing our share against other legacy media too.”