New F1 Exhibition brought to life by Moss at Immerse LDN

Nov 21, 2024 | Project News

MOSS2024.031 Image 1 New F1 Exhibition brought to life by Moss at Immerse LDN

Line of current F1 drivers printed are printed along the wall at Immerse LDN centre

More than 400 individual prints have been installed in a huge operation which has rounded together the F1 Exhibition.

The project was taken on by place makers Moss who was tasked with bringing the experience of the motorsport to Immerse LDN – London’s newest entertainment district.

The exhibition opened in August but the work was handed to the print-solutions company before that, with it receiving the artwork in late July.

Now, six rooms have been decorated with 430 individual print and graphical elements including silicon-edged graphic (SEG) fabrics, Foamex boards, neon films, and kiss-cut vinyls.

Matt Phipps, Group account director at Moss UK, said: “We love to work on projects that grab the attention of the public from the very start.

“Having our graphics and displays as an integral part of this innovative experiential event is just amazing.

“We very much look forward to developing our relationship with Carlos and the team as their F1 Exhibition journey continues.”

The project has awarded Moss the opportunity to support the F1 Exhibition’s graphic requirements when its international journey continues.

This experience marks the third European pitstop following installations in Madrid and Vienna.

The current exhibit is set to end on March 2, 2025.

 

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