Macy’s window display spreads festive cheer thanks to Capital INK

Aug 20, 2024 | Project News

Pic 2 MAcys 2 e1729524789289 Macy’s window display spreads festive cheer thanks to Capital INK

Capital INK installed window borders and vinyl accents around the Macy’s retail store

Capital INK Branding Solutions used Drytac SpotOn White M50
monomeric PVC film to create a Christmas window display for US retail chain Macy’s.

The project was rolled out over the Christmas 2023 period and the
company produced and installed window borders and vinyl accents around the Macy’s retail store in Philadelphia, Pennsylvania.

Dave Heit, national sales director of Capital INK, said: “All the graphics were to be produced second surface and installed from the interior but two of the windows have a permanent, black border already installed second surface. So, for these two windows, we were asked to install the graphic’s first surface.”

Capital INK used its Canon Colorado 1650 to print the colourful design onto the Drytac film before its specialist team installed the pieces. Such was the success of the job that Mr Heit has said Macy’s will now be using the same method of application in all its future festive displays.

Mr Heit said: “The client was extremely pleased we found an adhesive product that worked for these windows.

“They were also happy with the end results of the installation and our
commitment to providing the highest level of service and responsiveness.”