Love Paper Week huge success according to Two Sides

Mar 21, 2025 | Industry News

Love Paper Week 2025 A Big Success Love Paper Week huge success according to Two Sides

Love Paper Week was held from February 3 to 7

The inaugural Love Paper Week has been called a resounding success by its organiser Two Sides after it attracted more than 1,000 page views for the campaign.

Between February 3 and 7, companies that were signed up with the organisation took part in the event designed to raise awareness of the environmental benefits of paper and paper-based packaging.

Using a combination of social media messages, graphics and videos, email footers, virtual backgrounds and Love Paper Week branding, it aimed to increase the knowledge of paper, as well as the paper, print and packaging industries, among consumers, clients and colleagues on a national and international scale.

It was a message that gained traction across all platforms as 1,310 page views were accounted for through the Love Paper Week as well as one organic post per day, 145 post engagements and 3,237 impressions.

Josh Birch, campaign manager for Two Sides UK said: “The aim of the initiative is to inform a wide range of people about why paper is such a sustainable, effective and attractive medium.

“We are delighted at the response to the first Love Paper Week.

“The goal is to grow the event year on year to be a truly recognised week amongst the industry, businesses and consumers.

“ We want to mobilise everyone in the world of paper, from direct mail and print publishers to sack paper and corrugated card, to celebrate Love Paper Week every year.”