John Good builds new markets with HP Latex R2000

Nov 4, 2024 | Installation News

PIC 1 John Good builds new markets with HP Latex R2000

HP Latex R2000

An investment in an HP Latex R2000 printer by John Good has allowed the company to expand into new markets and grow its customer base.

Installed by HP partner, Papergraphics, in 2023 alongside a new HP Indigo printer, the R2000 is a hybrid machine with a top speed of 86m sq/hr in outdoor quality mode, an ability to print in seven colours, and a 2.5m maximum printing width.

The purchase has proved a shrewd one for John Good, with its commercial manager, Steve Bubb, saying the company has been able to use the machine to expand its services and move into new markets.

Mr Bubb said: “We wanted to offer a wider selection of large format output to complement our existing product range by adding foamex, correx and rigid substrates to our offering.

“The machine has had a huge impact on our operations. We did not anticipate the vast range of products the printer would enable us to produce, and it has won us work from clients in markets we had not previously explored.”

Mr Bubb also highlighted the sustainable qualities of the HP Latex R2000, saying this played a major part in the decision to invest. As is the case with all HP Latex printing machines, the device runs HP Latex Inks, which are water-based and significantly more friendly to the environment than their solvent, eco-solvent, and UV counterparts.

Mr Bubb said: “We identified the HP Latex R2000 as the machine of choice for its versatility and its environmental credentials.

“Sustainability is a huge driver for us as a business. The HP Latex R2000, and our HP Indigo 15K machine, enable us to significantly reduce waste through efficient productivity and low energy consumption.”