Embrace Building Wraps enhances Regent Street with Venture House wrap

Dec 22, 2025 | Project News

Embrace Building Wraps Venture House Regent St London 1 Embrace Building Wraps enhances Regent Street with Venture House wrap

Embrace Building Wraps created the ultra-HD wrap for Venture House on Regent Street

Embrace Building Wraps has created a one-to-one printed wrap to conceal Venture House as it undergoes internal and external upgrades as part of The Crown Estate’s ongoing investment across the West End.

The ultra-HD wrap at 84–94 Regent Street near Piccadilly Circus, covers 450m² and spans 43.5 metres across the façade, and rises 10.3 metres above the gantry.

Greg Forster, managing director of Embrace Building Wraps, said: “Projects of this scale and complexity demand absolute precision and collaboration. It took six months of planning and teamwork with The Crown Estate, their planners, the main contractor BAM and GKR Scaffolding.”

Embrace Building Wraps Venture House Regent St London 2 Embrace Building Wraps enhances Regent Street with Venture House wrap

The wrap also has removable Velcro-seamed panel access for workers

The installation includes several bespoke requirements, with two interchangeable central panels, allowing The Crown Estate to alternate between social-value or future commercial messaging.

Three panels include custom openings for Westminster City Council’s Christmas lighting and existing flagpoles, along with the scaffold towers were clad in painted ply and a living vertical meadow along the gantry’s leading edge.

The company created a hyper-realistic CGI façade before producing nine large-format PVC panels printed in ultra-HD with UV-stable inks, the panels also have removable Velcro-seamed panel access for workers and discreet LED spotlights.

Mr Forster concluded: “When everything aligns from the artwork to the last fixing that’s when the magic happens. The result speaks for itself, and our client is delighted with both the quality and the impact.”

Embrace Building Wraps has also delivered and installed a printed scaffold wrap that covered the south elevation of the St Mary le Strand church in London.