DTX Wraps brings bold branding to Gas Monkey Icehouse with Drytac Polar Grip Air

Sep 2, 2025 | Project News

DTX done DTX Wraps brings bold branding to Gas Monkey Icehouse with Drytac Polar Grip Air

Polar Air Grip was used to create a series of interior and exterior graphics

Texas-based vehicle and building wraps specialist DTX Wraps used Polar Grip Air permanent self-adhesive vinyl from Drytac to create a series of striking interior and exterior graphics for use at Gas Monkey Icehouse, a new concept from the nearby, world-famous Gas Monkey Garage.

Gas Monkey Icehouse opened in May as Dallas’s newest spot for food and drinks, following the success of Gas Monkey Sturgis in South Dakota.

Gas Monkey Icehouse has very much been inspired by the original garage, taking on a car theme throughout. This is where DTX Wraps was able to assist, working with the new venue to produce eye-catching graphics inside and outside the building.

CJ Reichwein, managing partner of DTX Wraps, said: “We have worked with Gas Monkey Garage on several projects over the years. On this occasion, we had to produce and install approximately 2,000ft sq (186m sq) of vinyl at the new venue.”

As a long-time user of Drytac products, DTX Wraps quickly identified Polar Grip Air as the ideal choice for the project. This printable vinyl features a strong, permanent adhesive and bubble-free application technology, making installation fast and easy. It’s designed for challenging surfaces like brick and cinderblock, making it perfect for the venue’s textured walls.

Offering high opacity, Polar Grip Air also provides a consistent printing surface and offers a superb white point, while its availability in a matte finish with a grey permanent adhesive allows for optimum performance on a variety of substrates.

To ensure durability in a public setting, DTX Wraps combined the Polar Grip Air with Drytac Weathershield Matte overlaminate. This protective film is rated for up to seven years outdoors and carries multiple fire certifications, making it a safe and reliable choice for high-traffic environments.

The company printed all elements in-house on its Epson SureColor SC-S80600L before installing the graphics on location at the start of May 2025, ahead of the venue opening to the public.

Mr Reichwein added: “We know Drytac products well, which is why we trusted them for such a high-profile project. The install went smoothly, and the feedback has been incredible; people have called it everything from ‘beautiful’ to ‘kick-ass.’

“We really value our relationship with Drytac. Like us, they prioritise customer service. We get a top-quality product, strong support, and great value.”

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