DRPG installs new HP Latex FS50W to support long-term sustainable goals

Oct 13, 2025 | Installation News

HP DRPG installs new HP Latex FS50W to support long-term sustainable goals

DRPG invested in a new HP Latex FS50W super-wide printer

Global creative communications group DRPG has invested in a new HP Latex FS50W super-wide printer to strengthen its long-term sustainability strategy and open up a wider range of options to its diversified customer base.

The investment from Papergraphics occurred because group was seeking to replace its existing 3.2m-wide printer but with the aim of taking its print offering to a new level of quality and presenting clients with attractive sustainability benefits.

Lee Whitehouse, head of print at DRPG, said: “As a company, we are B Corp accredited, have Investors in People Platinum and attained the Queen’s Award for Sustainable Development back in 2022, so upgrading our print solutions to be even more eco-friendly is a key part of our sustainability strategy focused on people, planet and profit.

“This year, we’re going even further into tracking our company’s Scope 3 emissions, completing a double materiality assessment. This printer will help us go into greater detail in tracking the entire supply chain including where our materials are sourced and how they are used.”

The HP Latex FS50W can handle media up to 3.2m wide and print in colour at speeds of up to 89sq m/hr. It also runs using HP Latex Inks, which are water-based and have significantly less impact on the planet than solvent, eco-solvent and UV inks. Add in that the cartridges are paper-based and can be recycled after use, and these sustainable benefits fitted in perfectly with DRPG’s own commitment to the environment.

Mr Whitehouse added: “The FS50W ticked a lot of boxes for us, especially when it comes to quality. The colour gamut range was so much better than our previous printer. It also enabled us to offer a broad range of potential applications including thin films, vinyl, and backlit textiles.

“The printer supports five-layer printing, specifically for backlit displays. When using the white ink option, this allows for the creation of high-quality backlit displays with multiple layers of ink, including white, to achieve optimal light diffusion and colour vibrancy.

“Scalability, sustainability and environmental impact are also key focuses with this printer. The machines offer water-based odourless prints with no hazardous air pollutants, designed to meet modern environmental certifications, which are very important to us here at DRPG.”

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