Halligan Raby carves out a new niche with help from CMYUK

Nov 1, 2015 | Industry News

Halligan Raby, who specialise in personalised products, has worked with CMYUK to develop a new range of customised wall art using UTACK media.

The company has been printing and producing personalised items for around 35 years, including licensed ranges with characters such as Thomas & Friends, Paddington Bear and Beatrix Potter.

They also supply a number of personalised ranges to football clubs both in the UK and Europe. Digital Print Manager, Jamie Mallin says: “The drive to innovate for this market in particular inspired the new wall art products.

“The football clubs we work with are always looking for new and innovative merchandising ideas, so this year we decided to develop a wall decal based on football crests for fans to stick on their walls.

“We’d been looking at the idea of wall graphics for a couple of years, but when we tried to source material that would apply easily but not do any damage, it didn’t exist at a cost effective price.

“Then in January this year I contacted CMYUK after reading about their new UTACK media. I decided to try it out for myself, creating a wall mural for my son’s bedroom. I linked with Aaron Clarke in the consumables team to work through some tests on our Roland Soljet Pro 3 wide format.
“We also developed a customised ‘graffiti’ name wall decal as well as the football crest decals. The key issue is that, while as a printer I can confidently apply vinyls myself, it’s not easy for people at home with no experience, so we needed another solution.”

“The UTACK media sticks like it should but is removable for repositioning if needed and won’t damage the surface of a wall.”

UTACK is a thin, woven self adhesive polyester fabric on a backing paper. Its water resistant matte surface produces ‘exceptional’ printed resolution and high definition. It is widely compatible with any branded solvent, water based and latex ink large format printers. There’s no edge-curl when the product is under tension and the durable, universal coating eliminates cracking of the ink layer due to stretching.

Aaron Clarke from CMYUK said: “The UTACK media is perfect for the wall graphics that Halligan Raby produce, as the ability to reposition the graphic without compromising the adhesive makes it incredibly user friendly for customers at home.

“UTACK can also be used for window displays, exhibition graphics and POS. It’s a versatile product that offers a quick and easy solution to temporary or repositionable graphics.”

www.cmyuk.com
www.halliganraby.co.uk

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