BackLite UK unveils its newest addition to Landmark Series

Apr 24, 2026 | Industry News

Burberry advert at The Knightsbridge BackLite UK unveils its newest addition to Landmark Series

BackLite UK’s new site joins over iconic sites as part of the Landmark Series

Leading premium DOOH operator, BackLite UK, has expanded its deluxe large-format outdoor advertising portfolio with the launch of The Knightsbridge.

The assets of the site are owned by Wildstone, the world’s largest owner of OOH infrastructure, while BackLite UK handle the media sales for the site.

The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8×14.4m screens, which between them generate more than three million fortnightly impacts.

BackLite UK chose Daktronics’ 1440x280px 10mm Outdoor Blue displays due to their high quality and contrast, strong sustainability features and industry-leading processing.

Jack Fleming, head of sales for BackLite UK, said: “The Knightsbridge is a fantastic addition to our Landmark Series as it fits perfectly within our most prestigious collection. There are very few OOH assets in the vicinity and certainly no others of this size and calibre.

“We quickly recognised the site was much more than an underpass and we worked closely with Wildstone to develop it into something that really stands out.”

Andrew Foster, group partnerships director for Wildstone, said: “With its location in the heart of prime central London, we always believed this site was ideally suited to the premium end of the market.

“We were therefore really excited to secure BackLite UK as our media partner as its focus on luxury brand advertisers meant we were completely aligned on what the upgrade should entail.

“This is just one of a number of high-end refurbishments we’re carrying out in partnership with BackLite UK and given our success here, we’re excited to see what the future holds.”