BackLite UK and Wildstone unveil Wandsworth Roundabout revamp

Mar 13, 2026 | Project News

Wandsworth Roundabout revamp scaled e1773420520856 BackLite UK and Wildstone unveil Wandsworth Roundabout revamp

BackLite and Wildstone have refurbished the iconic Wandsworth Roundabout

BackLite UK has partnered with Wildstone to complete a full transformation of the iconic Wandsworth Roundabout site.

Wildstone acquired the multi-screen structure, as part of the 13 prime OOH locations, from Transport for London early last year.

The revamp of the site is part of a wider programme planned across these super-premium assets

In July last year, it entered into a partnership that gave UAE-based Multiply Media Group (MMG) the exclusive right to operate 11 of these sites via its BackLite brand.

The companies are now working together to upgrade these sites to support BackLite UK’s ambition to become the UK’s leading platform for luxury brand advertisers.

Premium brands have increasingly been investing in DOOH campaigns, and the renovation of the Wandsworth site was aimed largely at appealing to these brands.

As well as refreshing the supporting structure, the refurbishment included the replacement of the site’s four digital screens.

The new displays were provided by Daktronics UK and involved the first UK installation of the company’s Premium Outdoor 10mm LED technology product line, which features Daktronics’s system health feature, an enhanced diagnostic system.

James Bicknell, group CEO for Multiply Media Group, said: “This upgrade reflects the strength of our partnership with Wildstone and our commitment to building the UK’s leading premium digital out-of-home platform.”

Andrew Foster, group partnerships director for Wildstone, said: “This project demonstrates the collaborative nature of the relationship between MMG/BackLite UK and Wildstone, with the parties working together on the transformation of this highly recognisable site. We look forward to replicating this luxury revamp at our other sites that are operated by BackLite UK in the very near future.”