Astley Signs aids in rebranding Staycity and Wilde Aparthotels

Aug 21, 2024 | Project News

Pic 1 IMG 5699 Astley Signs aids in rebranding Staycity and Wilde Aparthotels

Astley Signs supported Staycity Group’s rebrand program across the UK and Europe

Astley Signs supported Staycity Group’s rebrand programme across the UK and Europe by providing signage expertise with a concept-to-completion solution.

Following the redesign of both the Staycity Group brands – Staycity Aparthotels and Wilde Aparthotels – Astley was selected as the Group’s signage partner for its estate’s rollout programme. From the external signage to internals and wayfinding, the teams of Astley Signs surveyed, designed, manufactured and installed a variety of signage assets for sites across the Group’s estate.

The Astley Signs teams first visited Staycity and Wilde sites across the UK and Europe to document information about current branded assets. The survey information was then shared with the company’s in-house design teams and technical teams who worked on designing and creating a set of proposed specifications for each asset type. Multiple variants were presented in a bespoke prototype installation at the company’s Gateshead facility.

Following development and approval of these assets, the company’s design teams worked to create site-specific signage packs, using the overarching signage manual, to specify each asset for each location.

The Staycity and Wilde brands then entered the factory floor for manufacture before installation at their properties.