Imageperfect rebrands visual identity

A new logo and brand identity has been introduced by Imageperfect to reflect the company’s customer base and global aspirations.

Stefano Nigrone, CEO of Imageperfect, said: “Since its launch in 1996, the team behind Imageperfect has been diligently focused on product development and superior customer service. While we celebrate the brand’s heritage and remain dedicated to that promise, the new Imageperfect branding points to the future, and the exciting changes and new projects that we are working on.

“The brand refresh is the latest in a series of important evolutionary steps for Imageperfect – reflecting on past achievements and signalling our aspirations to deliver more sustainable, innovative and high-performance products.”

Impageperfect’s new identity will be gradually rolled out across 2024.

The company’s roots go back four decades to when its manufacturing plant was founded in Lancaster, UK, to produce a range of affordable materials for digital printing. Since then, Imageperfect has grown into an international brand selling in over 60 countries on six continents and constantly developing its range of materials and tools for sign makers and visual communications businesses.