Hybrid Services becomes official printer partner of Crewe Alexandra FC

Hybrid Services has become the official printer Partner of Crewe Alexandra Football Club.

The company has signed a three-year deal with the League Two club to provide technology and expert support for its printing operations.

With opportunities that include signage, first team and replica kits, awards and décor, Mimaki’s broad range of printing technology enables the club’s marketing team to investigate new creative avenues.

Peter Mitchell, director at Hybrid Services, said: “We’re starting by decorating Crewe Alexandra’s large function suite, that has been renamed ‘The Hybrid Lounge’.

“As a showcase for both the club and the capabilities of Mimaki’s printing and cutting solutions, it’s the perfect opportunity to add some vibrant and engaging design to an area of the stadium that many visitors will see.”

Phil Thomas, director of Hybrid Services, said: “Hybrid has always had a strong connection with the Crewe area, with its original offices located in neighbouring Nantwich, when the company was formed.

“We moved to our current location in Crewe in 2006, and many of the Hybrid team live in and around the Crewe area, so it’s very exciting to become more involved with our local club.”

James Beckett, Crew Alexandra FC’s head of commercial, said: “Like any large sports business, Crewe Alexandra has wide ranging printing requirements and we were keen to explore opportunities with Hybrid that could expand our capabilities.

“We work with a variety of local and international businesses and support numerous community projects, with print playing an important role in how we present the club.”