Widd unveils new brand identity

Oct 10, 2025 | Industry News

Main Sign 20 Widd unveils new brand identity

New signage reflects the rebrand

One of the UK’s oldest sign companies, Widd, has launched a bold new brand and identity, marking the next phase in its evolution.

The rebrand reflects the company’s transformation from a heritage signage manufacturer into a diversified business offering consultancy, architectural vinyl, bespoke lightbox manufacturing, and innovative sustainability-driven products.

The decision to simplify its brand name from Widd Signs to simply Widd acknowledges how many clients and industry partners already refer to the business as the latter, while signalling its broader capabilities beyond signage.

Sarah Beaumont, partnerships and marketing director at Widd, said: “This rebrand represents both a continuation of our proud 135-year heritage and an exciting new chapter. Widd has long been part of the fabric of the High Street, and we are now building on that legacy by expanding our services, strengthening international partnerships, and pioneering sustainability solutions for our clients.”

Founded in 1888, Widd has grown into a trusted partner for some of the world’s leading retailers, including Primark, Marks & Spencer, Astonish and Berry’s Jewellers, delivering high-quality signage across the UK, Europe, the USA, and the UAE.

In the past year alone, Widd has delivered projects across the UK, while expanding installations across mainland and Eastern Europe and, more recently, in Kuwait.